My Melody (series)

Official Sanrio character portrait of My Melody, used here to represent the character generally, as neither Seiko's nor Sanrio's own announcement names a single anime or series.

My Melody is a Sanrio character created in 1975: a white rabbit who wears a pink hood with a scalloped edge. She is one of Sanrio's longest-running characters, appearing across decades of merchandise and, later, animated shorts and specials without a single flagship series carrying her name. (List of Sanrio characters) Seiko's 50th-anniversary collaboration watch, sold through its PREMICO character-watch imprint, credits the release to My Melody's own anniversary rather than to any single work.

Watches

Seiko My Melody 50th Anniversary

Official product partnership, not an in-work appearance. Seiko released this ¥39,800 quartz watch on May 20, 2025, through its PREMICO character-watch imprint, marking My Melody's 50th anniversary. Both Seiko's product listing and Sanrio's own announcement credit it to My Melody generally, naming no single anime, film, or television work. (PREMICO; Sanrio)

Official partnership product · Not shown in the work