Babbitt (1922)
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Sinclair Lewis's satire of American business culture follows George F. Babbitt, a prosperous real-estate broker whose conformity and discontent define the modern middle class. (Open Library)
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- Ingersoll watch
- Babbitt praises standardization by comparing an Ingersoll watch with a Ford: a cheaper, predictable tool that leaves "more time and energy to be individual in."
Source text: "When I buy an Ingersoll watch or a Ford, I get a better tool for less money, and I know precisely what I’m getting, and that leaves me more time and energy to be individual in." (Project Gutenberg ebook 1156)