China Revolutionized (1913)

China Revolutionized

John Stuart Thomson's nonfiction study describes China's 1911 revolution, the early Republic, and the commercial and political changes surrounding the new government. (Open Library)

Watches

Longines watch

In a discussion of trade-marks in China, Thomson notes that the Longines Watch Company used a Chinese lily and winged hour-glass mark as Chinese buyers became important customers for timekeepers. The passage places Longines alongside sewing-machine and soap manufacturers adapting their trademarks to Chinese customers. Thomson then discusses watch trademark disputes in Hong Kong and the value of retaining a familiar commercial mark. The reference concerns how watches were marketed; it describes neither a character's wristwatch nor an individual Longines model. (Project Gutenberg source text)

Source text: "The Longines Watch Company, of Paris, uses a Chinese lily in a vase and a winged hour-glass." (Project Gutenberg ebook 57247)