Hidden Faces (1944)

Salvador Dalí's only novel, written in English exile and published by Dial Press in 1944, follows a circle of French aristocrats and Americans from the eve of the Second World War through its aftermath. Its clocks are set by American radio. (Open Library)

Watches

Bulova (unidentified model): No watch is worn: the novel uses the radio time signal, the sponsored announcement of Bulova Watch Time, as a refrain, calling it a despairing and inexorable phrase that rings out the fateful five o'clock and makes time itself Bulova Watch Time. This is an advertisement mention in the narrative rather than an object on a wrist, so no wearer applies.

Source text: announced the despairing and inexorable phrase, 'Bulova Watch Time!' Five o'clock had just been announced (Salvador Dalí, Hidden Faces, Dial Press, 1944, Internet Archive scan, page image 442; Internet Archive)