The Idea of You (2017)

This is the 2017 novel. For the 2024 film, see The Idea Of You (2024).

Robinne Lee's 2017 novel follows Solène Marchand, a thirty-nine-year-old Los Angeles gallerist, into a romance with Hayes Campbell, the twenty-year-old singer of the boy band August Moon. A TAG Heuer endorsement runs through the book as one of the trappings of Hayes's fame. (Open Library)

Watches

TAG Heuer (unidentified model): TAG Heuer reaches Hayes through a brand representative, Raj, who arrives with a selection of watches for him to choose from, one for an evening event and one for every day, and an offer to front a solo advertising campaign. Hayes later leaves the TAG Heuer on Solène's credenza with an invitation to return it in the South of France, and the campaign and its photo shoot recur as the relationship develops. The text names the brand only, never a model. The film adaptation puts a TAG Heuer Carrera on Hayes and turns it into the recurring watch that passes between the couple; The Hollywood Reporter states that the novel named a Carrera, but the novel's own pages name only the brand.

Source text: They're sending over someone at three o'clock with several watches. You're to choose one appropriate for this evening. And then another more casual for every day. (Robinne Lee, The Idea of You, St. Martin's Griffin, 2017, p. 44; Internet Archive) Source text: On the way out of the room, he stopped and placed the TAG Heuer atop the stenciled credenza in the corner. (Robinne Lee, The Idea of You, St. Martin's Griffin, 2017, p. 63; Internet Archive) {{DEFAULTSORT:Idea of You (2017)}