Geneva
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Geneva is a name printed on inexpensive fashion watches sold through department stores and online marketplaces, not the mark of a single manufacturer. It carries no connection to the Swiss city beyond the word, which is the point of using it: gold-tone cases and crystal-set dials borrow the association a costume department can buy for a few dollars.
Cataloged watches
| Watch | Model | Reference | Introduced |
|---|---|---|---|
| Geneva watch | watch | 1994 |