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MATOW logo

MATOW is a Japanese ladies' watch label launched in March 2021 by the distributor Beyond Cool, its name taken from the verb matou (纏う), to wear or drape oneself. The debut Shiki ("four seasons") collection pairs small solar-powered cases with interchangeable straps named for seasonal flowers, so one round or square case can be re-dressed through the year; the brand describes its watches as made in Japan by Japanese women. (MATOW; Fashion Press)

Cataloged watches

Watch Model Reference Introduced
MATOW Shiki Round Shiki Round
MATOW Shiki Round MW001001BRWSS Shiki Round MW001001BRWSS 2021
MATOW Shiki Round MW001002GRYRG Shiki Round MW001002GRYRG
MATOW Shiki Round MW001002WHTRG Shiki Round MW001002WHTRG
MATOW Shiki Round MW001006BRWRG Shiki Round MW001006BRWRG
MATOW Shiki Square Shiki Square
MATOW Tsuki Oborozuki MW004003 Tsuki Oborozuki MW004003
MATOW Tsuki Oborozuki MW004007 Tsuki Oborozuki Arabic MW004007
MATOW Tsuki Oborozuki MW004005 Tsuki Oborozuki Noir MW004005