I Can't Lose (2025)
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The Jonas Brothers released I Can't Lose in 2025, with Joe Jonas wearing one of Hublot's unusually utilitarian service-loan watches in the video. The modest 36 mm quartz piece is a sharp counterpoint to the conspicuous luxury watches more commonly associated with pop performances. (Apple Music; GQ)
Watches
- Hublot Service Watch
- Worn by Joe Jonas as Himself. Joe Jonas wears a 36 mm quartz Hublot "Service" watch in the video, a model originally supplied as a client loaner while Hublot watches were serviced. (GQ) The rooftop-performance frame shows Jonas walking in a pale red-trimmed T-shirt, with the dark watch and strap exposed on his lowered right arm. The bright housing is visible, but the “Service” lettering is not readable. The loaner-watch history is established by GQ's account, rather than by an inscription visible in this frame. (scene image)