Seiko The Beatles Now and Then Mechanical Watch
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The Seiko The Beatles Now and Then Mechanical Watch is a watch Imperial Enterprise released through PREMICO on October 7, 2024, commemorating The Beatles' final single and video, Now and Then. Its stainless steel case, about 48 by 40 by 11.5 mm, holds a synthetic-leather band, chosen for Paul McCartney's animal-welfare advocacy, over a blue-gray guilloche dial with intersecting arcs symbolizing the four members' paths. An apple-shaped open-heart aperture near 8 o'clock exposes the balance wheel, their facsimile signatures arc across the dial, and a "Now and Then / THE BEATLES" logo sits near 6 o'clock. Limited to 2,023 numbered pieces at ¥98,780 tax-in, automatic with manual winding, 10 bar water resistant. Licensed merchandise, not shown in the video. (atpress; PREMICO)
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| Title | Year | Type |
|---|---|---|
| Now and Then (2023) | 2023 | Music Video |