Moomin (series)

Official Moomin Characters artwork, used here to represent the franchise generally, as neither Seiko's nor Moomin Characters' own credit line names a single book, film, or television work.

Moomin (Moomintroll) is a character created by Finnish author and illustrator Tove Jansson, first appearing in her 1945 novel The Moomins and the Great Flood. The round-snouted, hippopotamus-like troll and his family and friends in Moominvalley, including Snufkin, Little My, and Moominpapa and Moominmamma, have since starred in a long-running comic strip, further novels, and Japanese-produced anime television series such as Mūmin (1969) and Tanoshii Mūmin Ikka (1990). (Wikipedia) Seiko's collaboration watches, sold through Imperial Enterprise's PREMICO character-watch imprint, credit both releases to Moomin Characters generally rather than to any single book, film, or television work.

Watches

Seiko Moomin and Friends Official Watch

Official product partnership, not an in-work appearance. Seiko released this ¥49,280 (tax-in) watch through PREMICO on July 11, 2025, marking 80 years since the 1945 publication of Tove Jansson's first Moomin novel. Its cream dial gathers ten characters: Moomin, Snufkin, Little My, Stinky, Sniff, Too-Ticky, and Sofus in a flower field, a Hattifatteners motif on the seconds hand, and Moominpapa and Moominmamma on the caseback with the edition number. It credits the release to "Moomin Characters" generally, naming no single book, film, or television work. (PREMICO; atpress)

Official partnership product · Not shown in the work

Seiko Moomin Snufkin Fisherman's Time Official License Watch

Official product partnership, not an in-work appearance. Seiko released this ¥43,780 (tax-in) watch through PREMICO on March 1, 2024, limited to 5,000 numbered pieces. Its off-white dial, indexed in a custom "Moomin font," depicts Snufkin crossing stepping-stones with a fishing rod past three fish, while the caseback carries Snufkin, Moomin, and Sofus at the water's edge alongside the edition number. It credits the release to "Moomin Characters" generally, naming no single book, film, or television work. (PREMICO; atpress)

Official partnership product · Not shown in the work

UNDONE Moomin Little My Limited Edition

Official product partnership, not an in-work appearance. UNDONE, the Hong Kong custom-watch brand, listed this US$320 chronograph on April 3, 2020 as a 100-piece edition celebrating "Moomin and friends' coming 75th Anniversary": an "action packed dial design featuring mischief-maker extraordinaire, Little My" on a white bi-compax dial marked "Moomin Limited Edition", in a steel case on a grey leather strap, every piece numbered on an engraved case back carrying the commemorative Moominvalley 75th Anniversary logo. It credits the Moomin characters generally, naming no single book, film, or television work. (UNDONE, via the Wayback Machine)

Official partnership product · Not shown in the work

UNDONE Moomin Cream Limited Edition

Official product partnership, not an in-work appearance. UNDONE listed this US$320 chronograph the same day as the Little My edition above, also 100 numbered pieces with the Moominvalley 75th Anniversary logo engraved on the case back: a rustic "creme dial design with oriental numeric indices" featuring "Moominvalley's favourite troublemakers Moomintroll, Snorkmaiden and Little My", in a rose-gold-toned case on a black leather strap. It credits the Moomin characters generally, naming no single book, film, or television work. (UNDONE, via the Wayback Machine)

Official partnership product · Not shown in the work

UNDONE Moomin Custom

Official product partnership, not an in-work appearance. UNDONE listed its "fully customizable Moomin watch collection" on May 17, 2019 "in anticipation of Moomin's coming 75th anniversary", a "personal reminder in the form of a custom-made timepiece"; its US$320 Little My preset puts her at 9 o'clock on a white bi-compax chronograph dial in a black case on a red leather strap. It credits the Moomin characters generally, naming no single book, film, or television work. (UNDONE, via the Wayback Machine)

Official partnership product · Not shown in the work

UNDONE Moomin 75

Official product partnership, not an in-work appearance. UNDONE listed its "Japan Edition #LoveYourMoomin 75 Collection" on October 27, 2020 at US$299, offered "for the first time ever outside of Japan" and only until December 31, 2020: a customizable Urban 34 with a "Mother of Pearl (Nacre) Dial", "21 adorable scenes from the original Moominvalley illustrations", two case colours, hand styles and five pastel straps, its Black Silver preset showing a line-drawn Moomin family scene on pink nacre in a steel case on a black double-tour strap. It credits the Moomin characters generally, naming no single book, film, or television work. (UNDONE, via the Wayback Machine)

Official partnership product · Not shown in the work