The Team Watches of Drive to Survive

Formula 1

Christian Horner wears a TAG Heuer Autavia in season one, a TAG Heuer Carrera by season four: same sponsor, new reference. IMWDb catalogs 27 watch appearances across Drive to Survive at the time of writing; 23 trace straight to a team's own sponsor deal. Four don't.

ByIMWDb Editorial12 August 2026

Max Verstappen's team-liveried TAG Heuer Carrera Calibre HEUER 01, one of TAG Heuer's Red Bull Racing pieces from the show's first season.

Max Verstappen spends the first season of Drive to Survive in a TAG Heuer Carrera Calibre HEUER 01 finished in Red Bull Racing's colors, its dial carrying the team's branding. TAG Heuer has outfitted Red Bull Racing's principals and drivers since 2016, and the Carrera on Verstappen's wrist is the house reference for it. (TAG Heuer) The same arrangement repeats team by team across the paddock: Richard Mille at McLaren and, from 2021, at Ferrari, IWC at Mercedes, and four smaller marques attached to four smaller teams. The series reads, watch by watch, as F1's sponsorship map.

Twenty-seven watches, five F1 seasons

Drive to Survive has released eight seasons. The catalog's watch appearances sit inside four of them: the F1 seasons the show covered in 2018, 2020, 2021, and 2022, plus six sightings anchored to 2023-season paddock and press photography rather than to a specific broadcast episode. Season release years map to the prior F1 championship one-for-one: season one, released in March 2019, covers the 2018 championship; season six, released in February 2024, covers 2023. (Wikipedia) Season two has no cataloged appearance, and nothing later than the 2023 paddock set is cataloged from the show's three most recent seasons.

Most of these identifications trace to one outlet. Time+Tide published four separate watch-spotting features across the show's run, one per covered season, and most of the rows below cite one of them. The six 2023-paddock sightings instead come from Bremont's own season blog, Cortina Watch, DMARGE, and Tatler Asia: brand and press photography of the show's subjects, not a specialist watch outlet reviewing broadcast frames. The table's other classifications rest on partnership announcements the sections below never revisit: IWC with Mercedes (IWC), Richard Mille with McLaren (McLaren), Bell & Ross with Renault and later Alpine (Options The Edge), Bremont with Williams (Williams Racing), and Rebellion with Alfa Romeo (F1Technical).

Every cataloged *Drive to Survive* watch appearance, F1 seasons 2018–2023
Wearer	Watch	Brand	Team	F1 season	Classification
Christian Horner	TAG Heuer Autavia	TAG Heuer	Red Bull Racing	2018	Team partner
Fernando Alonso	Richard Mille RM 67-02	Richard Mille	McLaren	2018	Team partner
Lawrence Stroll	Rolex Daytona	Rolex	Racing Point / Aston Martin (owner)	2018	Personal (owner)
Joe Ricciardo	Rolex Daytona "Paul Newman"	Rolex	None (driver's father)	2018	Personal (family)
Max Verstappen	TAG Heuer Carrera Calibre HEUER 01	TAG Heuer	Red Bull Racing	2018	Team partner
Toto Wolff	IWC Big Pilot's Watch TOP GUN	IWC	Mercedes-AMG Petronas	2018	Team partner
Charles Leclerc	Hublot Big Bang MECA-10	Hublot	Ferrari	2020	Team partner
Cyril Abiteboul	Bell & Ross BR-X1 R.S.20	Bell & Ross	Renault	2020	Team partner
Toto Wolff	IWC Double Chronograph TOP GUN Ceratanium	IWC	Mercedes-AMG Petronas	2020	Team partner
Alain Prost	Richard Mille RM 11-02	Richard Mille	Renault (advisor)	2020	Personal (probable)
Lando Norris	Richard Mille RM 11-03	Richard Mille	McLaren	2020	Team partner
Christian Horner	TAG Heuer Carrera	TAG Heuer	Red Bull Racing	2021	Team partner
Toto Wolff	IWC Big Pilot's Watch Shock Absorber XPL	IWC	Mercedes-AMG Petronas	2021	Team partner
Daniel Ricciardo	Richard Mille RM 50-03	Richard Mille	McLaren	2021	Team partner
Lewis Hamilton	IWC Big Pilot's Watch TOP GUN "Mojave Desert"	IWC	Mercedes-AMG Petronas	2021	Individual ambassador
Max Verstappen	TAG Heuer Monaco Titan	TAG Heuer	Red Bull Racing	2021	Team partner (unbranded)
Charles Leclerc	Richard Mille RM UP-01	Richard Mille	Ferrari	2022	Team partner
Carlos Sainz	Richard Mille RM UP-01	Richard Mille	Ferrari	2022	Team partner
Sergio Perez	TAG Heuer Carrera Tourbillon (bespoke)	TAG Heuer	Red Bull Racing	2022	Team partner
George Russell	IWC Pilot's Watch Chronograph 41	IWC	Mercedes-AMG Petronas	2022	Team partner
Lance Stroll	Girard-Perregaux Laureato Absolute	Girard-Perregaux	Aston Martin	2022	Team partner
Logan Sargeant	Bremont WR-22	Bremont	Williams	2023 (paddock)	Team partner
Alex Albon	Bremont WR-22	Bremont	Williams	2023 (paddock)	Team partner
Oscar Piastri	Richard Mille RM 67-02	Richard Mille	McLaren	2023 (paddock)	Team partner
Pierre Gasly	Bell & Ross BR 03-92 A522	Bell & Ross	Alpine	2023 (paddock)	Team partner
Esteban Ocon	Bell & Ross BR 03-92 A522	Bell & Ross	Alpine	2023 (paddock)	Team partner
Valtteri Bottas	Rebellion C42	Rebellion	Alfa Romeo	2023 (paddock)	Team partner

One row names a model but not a reference: Perez's bespoke Carrera Tourbillon carries no public reference number, so this piece names the watch only as far as the evidence goes. Every other row resolves to an exact reference.

Four of the 27 appearances sit outside the sponsor pattern. Lawrence Stroll's Daytona is the team owner's own watch, not a supplied one. Joe Ricciardo's vintage Paul Newman Daytona is his own too, worn by a driver's father with no team position for any sponsor to reach. Alain Prost's Richard Mille RM 11-02 comes from an individual "friends and partners" relationship with the brand dating to 2017, separate from Bell & Ross, Renault's own team partner during his years as an advisor; no source rules out some team-adjacent arrangement behind the wearing itself, so the classification here is probable rather than certain. (Richard Mille) And Lewis Hamilton's IWC Big Pilot's Watch TOP GUN "Mojave Desert" belongs to his own long IWC ambassadorship, distinct from the Mercedes-AMG Petronas team edition IWC built for the rest of the garage, the one George Russell wears with the team's Petronas teal on the dial.

TAG Heuer's Red Bull refresh: Autavia to Carrera

Christian Horner's season-one TAG Heuer Autavia, the earlier of his two catalogued references.

Christian Horner wears a steel TAG Heuer Autavia, ref. CBE2110.FC8226, through most of the first season of Drive to Survive, one perk of TAG Heuer's Red Bull Racing sponsorship reaching the team principal rather than a driver. (Time+Tide) By the fourth season's opener he has moved to a TAG Heuer Carrera, ref. CBN2013.FC6483, with rose-gold hands and markers, a different reference entirely. (Time+Tide) TAG Heuer has held the Red Bull Racing deal continuously since 2016 (TAG Heuer); what moved between the two watches was the brand's own allocation to its most visible ambassador in the paddock, from a chronograph line rooted in its motorsport archive to its current flagship.

By the fourth season's opener, Horner has moved to this TAG Heuer Carrera with rose-gold hands and markers.

Verstappen's other TAG Heuer: the unbranded Monaco Titan

Max Verstappen's own TAG Heuer history moves the same direction, though the transition works differently from Horner's. The Carrera Calibre HEUER 01 he wears through the first season is finished in Red Bull Racing's colors, with the team's branding on the dial. In the 2021 season he instead wears the TAG Heuer Monaco Titan, a 500-piece limited titanium run of the square Monaco case, and it carries no Red Bull Racing branding of its own. (Time+Tide) Both watches come from the same sponsor: TAG Heuer's supply to its highest-profile Red Bull driver evidently extends past the co-branded pieces built for the team and into the ordinary limited-edition catalog, and a title sponsorship does not mean every watch a driver wears is built to advertise it.

The TAG Heuer Monaco Titan Verstappen wears during the 2021 season carries no Red Bull Racing branding of its own.

Ferrari's watch partner, twice: Hublot to Richard Mille

Charles Leclerc wears a black-ceramic Hublot Big Bang MECA-10 Black Magic, ref. 414.CI.1123.RX, during the 2020 season, while Hublot still holds Ferrari's watch partnership; that partnership runs from 2011 or 2012 through 2020-12-31. (Watchonista) Richard Mille announced its own Ferrari partnership on 2021-02-22, less than eight weeks after Hublot's ended. (Ferrari) By the 2022 season both Leclerc and Carlos Sainz appear in the Richard Mille RM UP-01, a manually wound titanium watch 1.75mm thick that Richard Mille markets as the world's thinnest mechanical watch. (Time+Tide) Drive to Survive has no cataloged appearance inside that gap; the record jumps straight from one partner's black ceramic to the next partner's titanium.

Charles Leclerc's Hublot Big Bang MECA-10 dates to Hublot's last full season as Ferrari's watch partner.

Leclerc's Richard Mille RM UP-01, issued after Richard Mille's 2021 handover from Hublot.

Two Strolls, two watches

Lawrence Stroll, the Racing Point and later Aston Martin team owner, wears a white-gold Rolex Daytona with a ceramic bezel in the first season. No source documents a Rolex sponsorship of either team, and Aston Martin's own watch partner from 2021 is Girard-Perregaux. (WatchPro) On that absence of evidence, and only on it, the Daytona reads as the owner's own watch.

His son Lance Stroll wears the opposite kind of watch: a Girard-Perregaux Laureato Absolute finished in the team's racing green, the reference Girard-Perregaux built for Aston Martin's driver roster once its own partnership began. (Time+Tide) One Stroll owns his watch; the other wears the team's. Between them, Drive to Survive frames the two ways a watch reaches an F1 wrist: bought, or supplied.

Lawrence Stroll's white-gold Rolex Daytona: no team, no sponsor, his own watch.

His son Lance Stroll's Girard-Perregaux Laureato Absolute, built to the team's own racing green.

Correcting Albon: WR-22, not FW44 Chrono

Alex Albon's Williams-era watch is a common source of confusion in secondhand roundups, several of which credit him with the black-DLC Bremont FW44 Chrono, a signed box-set piece named for the Williams FW44 chassis rather than for any driver. The catalog record instead follows Bremont's own 2023-season photography and Cortina Watch's dedicated feature on Albon's collection, both of which show him in the panda-dial Bremont WR-22, the same reference his teammate Logan Sargeant wears. (Cortina Watch; Bremont) The FW44 Chrono is a real Williams Racing product, signed and sold alongside the WR-22; it is simply not the watch that Bremont's or Cortina's own photography documents Albon wearing that season. A box-set product name and a driver's actual wrist are different kinds of evidence, and only one of them settles an identification.

Sources