The Team Watches of Drive to Survive

Formula 1

Christian Horner wears a TAG Heuer Autavia in season one, a TAG Heuer Carrera by season four: same sponsor, new reference. The 16 documented appearances below include 12 associated with team watch partners and four outside that team-partner grouping.

ByIMWDb Editorial12 August 2026

Max Verstappen's team-liveried TAG Heuer Carrera Calibre HEUER 01, one of TAG Heuer's Red Bull Racing pieces from the show's first season.

Max Verstappen spends the first season of Drive to Survive in a TAG Heuer Carrera Calibre HEUER 01 finished in Red Bull Racing's colors, its dial carrying the team's branding. TAG Heuer has outfitted Red Bull Racing's principals and drivers since 2016, and the Carrera on Verstappen's wrist is the house reference for it. (TAG Heuer) The same arrangement repeats team by team across the paddock: Richard Mille at McLaren and, from 2021, at Ferrari, IWC at Mercedes, and four smaller marques attached to four smaller teams. The series reads, watch by watch, as F1's sponsorship map.

Sixteen appearances, three documented seasons

The table covers the show's first, third and fourth seasons, filmed during the 2018, 2020 and 2021 championships. Time+Tide's three season-specific watch-spotting features document these appearances. Its later Ahead of Drive To Survive Season 5 article instead previews 2023 team sponsors before that season's premiere; it does not establish appearances in the broadcast. (Time+Tide)

The off-screen photographs discussed later in this article remain useful for understanding sponsorship and identifying a driver's watch. They are not included in the appearance table or its totals. The same distinction applies to Mercedes' IW388108, Alpine's Bell & Ross BR 03-92 A522 and Bottas's Rebellion C42: the team and driver connections are documented, but the cited coverage does not place those watches in an episode. (Time+Tide; Tatler Asia)

Every cataloged *Drive to Survive* watch appearance in this review, F1 seasons 2018, 2020 and 2021
Wearer	Watch	Brand	Team	F1 season	Classification
Christian Horner	TAG Heuer Autavia	TAG Heuer	Red Bull Racing	2018	Team partner
Fernando Alonso	Richard Mille RM 67-02	Richard Mille	McLaren	2018	Team partner
Lawrence Stroll	Rolex Daytona	Rolex	Racing Point / Aston Martin (owner)	2018	No documented team-sponsor connection
Joe Ricciardo	Rolex Daytona "Paul Newman"	Rolex	None (driver's father)	2018	Personal (family)
Max Verstappen	TAG Heuer Carrera Calibre HEUER 01	TAG Heuer	Red Bull Racing	2018	Team partner
Toto Wolff	IWC Big Pilot's Watch TOP GUN	IWC	Mercedes-AMG Petronas	2018	Team partner
Charles Leclerc	Hublot Big Bang MECA-10	Hublot	Ferrari	2020	Team partner
Cyril Abiteboul	Bell & Ross BR-X1 R.S.20	Bell & Ross	Renault	2020	Team partner
Toto Wolff	IWC Double Chronograph TOP GUN Ceratanium	IWC	Mercedes-AMG Petronas	2020	Team partner
Alain Prost	Richard Mille RM 11-02	Richard Mille	Renault (advisor)	2020	Personal (probable)
Lando Norris	Richard Mille RM 11-03	Richard Mille	McLaren	2020	Team partner
Christian Horner	TAG Heuer Carrera	TAG Heuer	Red Bull Racing	2021	Team partner
Toto Wolff	IWC Big Pilot's Watch Shock Absorber XPL	IWC	Mercedes-AMG Petronas	2021	Team partner
Daniel Ricciardo	Richard Mille RM 50-03	Richard Mille	McLaren	2021	Team partner
Lewis Hamilton	IWC Big Pilot's Watch TOP GUN "Mojave Desert"	IWC	Mercedes-AMG Petronas	2021	Individual ambassador
Max Verstappen	TAG Heuer Monaco Titan	TAG Heuer	Red Bull Racing	2021	Team partner (unbranded)

The table counts wearer/watch appearances, not distinct watch models. Some identifications establish a model without resolving every execution or strap variant.

Four of the 16 appearances sit outside the sponsor pattern. Lawrence Stroll's Daytona has no documented link to a team watch sponsor. Joe Ricciardo's vintage Paul Newman Daytona is likewise presented as a personal watch; he is a driver's father, not a team driver. Alain Prost's Richard Mille RM 11-02 comes from an individual "friends and partners" relationship with the brand dating to 2017, separate from Bell & Ross, Renault's own team partner during his years as an advisor; no source rules out some team-adjacent arrangement behind the wearing itself, so the classification here is probable rather than certain. (Richard Mille) And Lewis Hamilton's IWC Big Pilot's Watch TOP GUN "Mojave Desert" belongs to his own long IWC ambassadorship, distinct from the Mercedes-AMG Petronas team edition IWC built for the rest of the garage, the one George Russell wears with the team's Petronas teal on the dial.

TAG Heuer's Red Bull refresh: Autavia to Carrera

Christian Horner's season-one TAG Heuer Autavia, the earlier of his two catalogued references.

Christian Horner wears a steel TAG Heuer Autavia, ref. CBE2110.FC8226, through most of the first season of Drive to Survive, during TAG Heuer’s Red Bull Racing sponsorship. (Time+Tide) By the fourth season's opener he has moved to a TAG Heuer Carrera, ref. CBN2013.FC6483, with rose-gold hands and markers. (Time+Tide) TAG Heuer has held the Red Bull Racing deal continuously since 2016 (TAG Heuer).

By the fourth season's opener, Horner has moved to this TAG Heuer Carrera with rose-gold hands and markers.

Verstappen's other TAG Heuer: the unbranded Monaco Titan

The Carrera Calibre HEUER 01 Verstappen wears through the first season is finished in Red Bull Racing's colors, with the team's branding on the dial. In the 2021 season he instead wears the TAG Heuer Monaco Titan, a 500-piece limited titanium run of the square Monaco case, and it carries no Red Bull Racing branding of its own. (Time+Tide)

The TAG Heuer Monaco Titan Verstappen wears during the 2021 season carries no Red Bull Racing branding of its own.

Ferrari's watch partner, twice: Hublot to Richard Mille

Charles Leclerc wears a black-ceramic Hublot Big Bang MECA-10 Black Magic, ref. 414.CI.1123.RX, during the 2020 season, while Hublot still holds Ferrari's watch partnership; that partnership runs from 2011 or 2012 through 2020-12-31. (Watchonista) Richard Mille announced its own Ferrari partnership on 2021-02-22, less than eight weeks after Hublot's ended. (Ferrari) Subsequent Richard Mille publicity shows Leclerc and Carlos Sainz with the RM UP-01, a titanium watch 1.75mm thick. These promotional images document the partnership, not a confirmed Drive to Survive appearance. (Time+Tide)

Charles Leclerc's Hublot Big Bang MECA-10 dates to Hublot's last full season as Ferrari's watch partner.

Richard Mille publicity photograph of Leclerc with the RM UP-01, not a verified Netflix frame.

Two Strolls, two watches

Lawrence Stroll, the Racing Point and later Aston Martin team owner, wears a white-gold Rolex Daytona with a ceramic bezel in the first season. The cited sources document no Rolex watch partnership with either team, and Aston Martin's own watch partner from 2021 is Girard-Perregaux. (WatchPro)

His son Lance Stroll is photographed wearing a Girard-Perregaux Laureato Absolute finished in the team's racing green, a model from Girard-Perregaux’s Aston Martin partnership. (Time+Tide) The photographs contrast a watch with no documented team-sponsor connection and a team-branded model; they do not establish either watch's purchase or gifting history. Lance's photograph is off-screen evidence, not a verified Netflix frame.

Lawrence Stroll's white-gold Rolex Daytona has no documented team-sponsor connection.

Off-screen photograph of Lance Stroll's Girard-Perregaux Laureato Absolute in Aston Martin green.

Correcting Albon: WR-22, not FW44 Chrono

Alex Albon's Williams-era watch is a common source of confusion in secondhand roundups, several of which credit him with the black-DLC Bremont FW44 Chrono, a signed box-set piece named for the Williams FW44 chassis rather than for any driver. Bremont's own 2023-season photography and Cortina Watch's dedicated feature on Albon's collection show him in the panda-dial Bremont WR-22, a watch from Williams's team-partner collection. (Cortina Watch; Bremont) The FW44 Chrono was sold alongside the WR-22, but the cited photographs show Albon wearing the WR-22. Neither photograph establishes an appearance in the Netflix series.

Sources

Clarification, 10 September 2026: the absence of a documented team-sponsor connection does not establish personal ownership. The Stroll classification and unsupported watch-allocation claims have been revised.