Things to Know about Trade-Marks (1911)
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J. Walter Thompson Company's trade-mark manual explains United States trade-mark law, registration procedure, advertising characters, and examples of protected commercial names. (Open Library)
Watches
- Waltham watch
- The manual cites American Waltham Watch Company litigation over use of "Waltham" for watches as an example of geographic trade-name protection.
Source text: The American Waltham Watch Company, manufacturing watches at Waltham, Massachusetts, has legally prevented other manufacturers in Waltham from calling their product "Waltham" watches unless the name is used with some accompanying statement which clearly distinguishes these watches from the original Waltham watch. (Project Gutenberg ebook 49016)
- Elgin watch
- The manual lists Elgin Watch as an example of a geographic term that had become identified with a specific maker's goods.
Source text: "There is an Elgin Watch, a Kalamazoo Stove and a Bristol Fishing-Rod, to single out a few examples of geographical terms used as trade-marks." (Project Gutenberg ebook 49016)