Rude Boy (2010)
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A music video by Rihanna, directed by Melina Matsoukas. (IMVDb) The song was the third single from Rihanna's fourth album Rated R, released on 5 February 2010 and written with Ester Dean, Makeba Riddick, Rob Swire and the production duo Stargate; it spent five weeks at number one on the US Billboard Hot 100. Matsoukas shot the video in Hollywood in January 2010, building a greenscreen sequence of pop-art and Caribbean-inspired backdrops through which Rihanna moves in a succession of costumes. (Wikipedia)
Watches
- Casio Baby-G BG5601SW-7
- Worn by Rihanna as Herself. The white Baby-G, one of five Casio models that Rihanna links into a single bracelet in the video. Kakaku dates the Japanese BG-5601SW-7JR variant to September 2009, before the video shoot. That removes the earlier chronology objection but does not verify the exact watch on screen; the reference remains a closest-model identification. (Kakaku) (Something About Rocks)
- Casio Baby-G BG5601-4
- Worn by Rihanna as Herself. The pink Baby-G, one of five Casio models that Rihanna links into a single bracelet in the video. The BG5601-4 is retained as the closest identified model. Casio Fan Magazine dates the BG-5601 family to 2011, but that secondary family archive also includes the yellow BG5602-9 documented in December 2009; its date does not establish when the pink variant first appeared or rule it out of this 2010 video. A dated record for the pink variant or a legible caseback is still needed to settle the exact reference. (Casio Fan Magazine; aBlogtoWatch) (Something About Rocks)
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- Casio Baby-G BG5602-9
- Worn by Rihanna as Herself. The yellow Baby-G, one of five Casio models that Rihanna links into a single bracelet in the video. The BG5602-9 was photographed in a hands-on review on 11 December 2009, before the video's January 2010 shoot, so a 2011 archive capture cannot establish that it postdates the video. The exact on-screen reference remains a closest-model identification. (aBlogtoWatch) (Something About Rocks)
- Casio G-Shock Mini GMN550-1B
- Worn by Rihanna as Herself. The black G-Shock Mini, one of five Casio models that Rihanna links into a single bracelet in the video. (Something About Rocks)
- Casio G-Shock Mini GMN691-7B
- Worn by Rihanna as Herself. The white G-Shock Mini with its pink dial and neon-green display, one of five Casio models that Rihanna links into a single bracelet in the video. (Something About Rocks)