RJ-Romain Jerome RJ X Hello Kitty Full Sparkle RJ.M.AU.IN.023.02
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The RJ-Romain Jerome RJ X Hello Kitty Full Sparkle (reference RJ.M.AU.IN.023.02) is a 2017 automatic watch created with Sanrio and limited to 76 pieces, the fully gem-set flagship of the RJ X Hello Kitty line. Its Moon Invader-derived 40 mm steel case shares the 70-diamond bezel of the Sparkle reference, but the Hello Kitty applique itself is set with 112 diamonds and 45 pink sapphires over the same sand-blasted pixel dial. The self-winding Calibre RJ003 runs at 28,800 vibrations per hour with 42-hour power reserve. The announced price was CHF 15,555 (about US$15,650). (archived RJ-Romain Jerome product record, via Wayback Machine)
RJ's own copy credits "Hello Kitty, a reigning pop icon since her creation in the mid-seventies," naming no single work. Created around Sanrio's Hello Kitty, it is an official product partnership rather than an appearance.
Media relationships
Official partnerships
| Title | Year | Type |
|---|---|---|
| Hello Kitty (series) | 1974 | Other |