Hello Kitty (series)

Hello Kitty (properly Kitty White) is a cartoon character created by Japanese design company Sanrio, designed by Yuko Shimizu and first sold in March 1975 on a small vinyl coin purse, a year after her 1974 creation. Rather than originating in any book, film, or television work, she was conceived from the start as a licensable design for merchandise, and has since become one of the world's best-selling character properties, appearing on tens of thousands of consumer products and eventually her own animated television specials, starting with 1987's Hello Kitty's Furry Tale Theater. (Wikipedia)

Watches

Casio Baby-G BGD-565KT-7JR: Official product partnership, not an in-work appearance. Casio released this ¥15,950 BABY-G on January 19, 2024, marking Hello Kitty's 50th anniversary and BABY-G's 30th anniversary together, with 50 Hello Kitty details across the watch and a backlit LCD face reveal. It is credited to "the popular character HELLO KITTY from Sanrio Co., Ltd." generally, not to any single film, television series, or anime. (Casio)

Official partnership product · Not shown in the work

Casio Baby-G BA-120KT-7A: Official product partnership, not an in-work appearance. Casio released this ¥17,000 BABY-G on December 9, 2016, themed after the graffiti art popular in the 1970s when Hello Kitty was created, with a graffiti-style "Baby-G"/"Hello Kitty" pattern across the white case and band. Casio's release credits it only to Hello Kitty as "the character beloved around the world" generally, naming no single film, television series, or anime. (Casio Japan, via Wayback Machine)

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Casio Baby-G BGA-150KT-4B: Official product partnership, not an in-work appearance. Casio released this ¥16,500 BABY-G on March 15, 2019, marking Hello Kitty's 45th anniversary and BABY-G's 25th anniversary together, themed after the "Pink Quilt Series" popular with young Hello Kitty fans in the 1990s. Casio's release credits it only to Hello Kitty as "the character who gained popularity chiefly among young women in the 1990s," naming no single film, television series, or anime. (Casio Japan, via Wayback Machine)

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Casio Baby-G BGA-150KT-7B: Official product partnership, not an in-work appearance. Casio released this ¥16,500 BABY-G on March 15, 2019, the white-cased companion colorway to the BGA-150KT-4B, marking Hello Kitty's 45th anniversary and BABY-G's 25th anniversary together with the same "Pink Quilt Series" theme. Casio's release credits it only to Hello Kitty as "the character who gained popularity chiefly among young women in the 1990s," naming no single film, television series, or anime. (Casio Japan, via Wayback Machine)

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Casio Baby-G BGA-190KT-1B: Official product partnership, not an in-work appearance. Casio released this black BABY-G in early 2018 as half of a pair with the white BGA-190KT-7B, built on the dual-dial world-time BGA-190 with passport-stamp band prints, a Hello Kitty ribbon on the minute hand, and a case back engraved with Kitty flying an airplane; Casio America later listed it at $150. Casio Japan's special site (baby-g.jp/hellokitty/) and Casio America credit it to Hello Kitty generally, naming no single film, television series, or anime. (G-Central)

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Casio Baby-G BGA-190KT-7B: Official product partnership, not an in-work appearance. Casio released this white BABY-G in early 2018 as the companion colorway to the black BGA-190KT-1B, sharing its world-time BGA-190 base, passport-stamp bands, ribbon-tipped minute hand, and luggage-styled case; Casio America later listed it at $150. Credited to Hello Kitty generally, naming no single film, television series, or anime. (G-Central)

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Casio G-Shock DW-5600KT24-1: Official product partnership, not an in-work appearance. Casio released this ¥18,700 G-Shock in Japan in October 2024 as the DW-5600KT24-1JR, the first Hello Kitty collaboration on G-Shock rather than BABY-G, marking Hello Kitty's 50th anniversary together with the 50th anniversary of Casio's watch business: black and gold with a Hello Kitty wordmark above the LCD, a 50th-anniversary case-back engraving, and her ribbon on the EL backlight. Credited to Hello Kitty generally, naming no single film, television series, or anime. (G-Central; Casio Japan)

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RJ-Romain Jerome RJ X Hello Kitty RJ.M.AU.IN.023.01: Official product partnership, not an in-work appearance. RJ-Romain Jerome released this CHF 8,888 automatic watch in 2017, limited to 76 pieces, its first women's-only collection, with a hand-lacquered Hello Kitty on a pixel-textured dial. RJ's own copy credits "Hello Kitty, a reigning pop icon since her creation in the mid-seventies," naming no single anime, film, or television work. (archived RJ-Romain Jerome product record, via Wayback Machine)

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RJ-Romain Jerome RJ X Hello Kitty Sparkle RJ.M.AU.IN.023.03: Official product partnership, not an in-work appearance. RJ-Romain Jerome released this CHF 12,222 automatic watch in 2017, limited to 76 pieces, adding a 70-diamond bezel to the base RJ X Hello Kitty's pixel-textured dial. Credited to "Hello Kitty, a reigning pop icon since her creation in the mid-seventies," naming no single anime, film, or television work. (archived RJ-Romain Jerome product record, via Wayback Machine)

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RJ-Romain Jerome RJ X Hello Kitty Full Sparkle RJ.M.AU.IN.023.02: Official product partnership, not an in-work appearance. RJ-Romain Jerome released this CHF 15,555 automatic watch in 2017, limited to 76 pieces, its Hello Kitty applique fully set with 112 diamonds and 45 pink sapphires. Credited to "Hello Kitty, a reigning pop icon since her creation in the mid-seventies," naming no single anime, film, or television work. (archived RJ-Romain Jerome product record, via Wayback Machine)

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Seiko Hello Kitty Shinkansen Finale Model: Official product partnership, not an in-work appearance. Seiko released this ¥89,800 (¥98,780 tax-in) automatic through PREMICO on July 1, 2026, limited to 2,026 numbered pieces, to mark the retirement of JR West's real "Hello Kitty Shinkansen" 500-series train (Shin-Osaka–Hakata, June 2018 to May 2026). Its black-to-magenta gradient dial traces the train's long-nose profile in a white parabolic curve, with a gold Hello Kitty ribbon near 1 o'clock and an open-heart cutout near 9 o'clock exposing the automatic movement; a small Hello Kitty figure appears near 4 o'clock, and a Hardlex exhibition caseback carries the edition number. Credited to Hello Kitty generally under JR West merchandising license, naming no single film, television series, or anime. (PREMICO; Anime Anime)

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Sanrio Japan Originals Hello Kitty & Mimmy White Watch: Official product partnership, not an in-work appearance. Hot Topic's product page, checked on September 7, 2026, listed this $26.50 Sanrio fashion watch exclusively online, its houndstooth dial printed with Hello Kitty and her twin sister Mimmy White in matching newsboy caps. The product's own schema data names "SANRIO" directly as brand, and the listing carries an "Officially Licensed" label, naming no single film, television series, or anime. (Hot Topic)

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UNDONE Hello Kitty 50th Party Party COL-K50-PTY: Official product partnership, not an in-work appearance. UNDONE, the Hong Kong custom-watch brand, published this US$250 quartz on September 4, 2024 for Hello Kitty's 50th anniversary as an official Sanrio collaboration: Sanrio characters in "Hello Kitty hats" fill the white dial, a disc-shaped seconds hand carries Hello Kitty in flight, the case back takes a 50th-anniversary design and the whole dial glows blue in the dark. UNDONE credits Hello Kitty and Sanrio generally, naming no single work. (UNDONE)

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Seiko Hello Kitty Shinkansen 500 Series 25th Anniversary: Official product partnership, not an in-work appearance. Seiko released this numbered-edition quartz chronograph through PREMICO in 2022 to mark the 25th anniversary of JR West's 500-series Shinkansen, its black-to-magenta gradient dial carrying a gold Hello Kitty ribbon and "HELLO KITTY" text on its lower subdial. Credited to Hello Kitty generally under JR West merchandising license, naming no single film, television series, or anime. (PREMICO)

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Seiko Hello Kitty Shinkansen 50th Anniversary Edition: Official product partnership, not an in-work appearance. Seiko released this quartz chronograph through PREMICO in 2024 to mark Hello Kitty's 50th anniversary, its pink-gradient dial illustrated with Hello Kitty and fellow Sanrio characters, including Cinnamoroll and Pompompurin, gathered across its three chronograph subdials over "Hello Kitty Shinkansen" text. Credited to Hello Kitty generally under JR West merchandising license, naming no single film, television series, or anime. (PREMICO)

Official partnership product · Not shown in the work