Reborn Rich (2022)

Reborn Rich

Reborn Rich is a 2022 JTBC television series adapted from San Gyung's web novel The Youngest Son of a Conglomerate. Song Joong-ki plays Yoon Hyun-woo, a fixer for the Soonyang Group's ruling family who is murdered and wakes in 1987 as Jin Do-jun, the family's youngest grandson, opposite Lee Sung-min as the founder Jin Yang-chul and Shin Hyun-been as the prosecutor Seo Min-young. Its 16 episodes aired from November 18 to December 25, 2022. (Wikipedia)

Watches

TAG Heuer Monaco

Worn by Song Joong-ki as Jin Do-jun. The jewellery columnist Min Eun-mi, writing during the run, identifies the square watch Jin Do-jun wears while talking with his grandfather in the garage in episode 4 as a TAG Heuer Monaco Chronograph with a black dial, a black leather strap and the Heuer 02 movement, then priced at 9.33 million won; she gives no reference. (Women's Economy) Newsis, reporting in December 2025 that Korean supply of the Monaco chronograph "reissue" had ended, describes that model as the one Jin Do-jun wore, so the two accounts agree on the Monaco and describe its execution differently. (Newsis)

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TAG Heuer Carrera

Worn by Song Joong-ki as Jin Do-jun. Min Eun-mi's column names a second TAG Heuer line on Jin Do-jun, the 44 mm Carrera Chronograph in steel with a black dial and black counters, and says he appears to alternate between a leather-strap and a steel-bracelet version across several scenes. She cites no episode or reference and quotes prices for an all-steel model and a rose-gold one on leather, so the execution is unresolved. (Women's Economy)

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