Toggle menu
Toggle preferences menu
Toggle personal menu
Not logged in
Your IP address will be publicly visible if you make any edits.

Was Don Draper’s Watch Right for the Year?

From IMWDb


Period accuracy
Don Draper’s Omega had its dial repainted before filming. Christie’s dated it to around 1960; the supplier’s account described a brief for 1966.

Don sits at a diner counter with a watch visible on his left wrist.

Don’s Omega at a diner table. The screen frame establishes its use; the repainted dial and movement are documented in the auction record.

Don Draper’s black-dial Omega Seamaster De Ville was repainted with crosshairs for Mad Men. Christie’s documents the alteration with letters from supplier Derek Dier and property master Ellen Freund. A second Omega received a matching dial as a spare, was never worn on screen and later entered the Smithsonian’s collection. (Christie’s)

Front view of a steel Omega with a black crosshair dial, date window and black leather strap.

Don’s screen-used Omega in Christie’s auction photograph. The black crosshair dial was repainted for filming. (Source)

The painted dial is authentic to the show, but it cannot demonstrate an original Omega configuration. Don’s earlier watches have a different problem: some are identified only by family, leaving the age of the particular prop unresolved.

What can be dated

What the evidence can date in Don’s watch wardrobe
Screen phase Identification supported here Period verdict
Pilot / early season one Memovox, replacement tuxedo-style dial Family predates the setting; exact execution unresolved
Later season-one coverage Probable Cellini-style prop Insufficient evidence for a reference-level date
Seasons two and three Gold Reverso Family predates the setting; prop reference unresolved
Season four Explorer, cataloged as 1016 Exact dial generation needs checking
Season five Screen-used Seamaster De Ville 166.020 Selected for a 1966 setting; sources disagree on its production date
“The Doorway,” season six Movado Bumper Substitution within the episode

The early watches: old design, uncertain execution

Jaeger-LeCoultre dates the Memovox to 1950 and the Reverso to 1931. Both families predate the show’s 1960s setting, though their introduction dates do not settle the age of Don’s examples. (Jaeger-LeCoultre history)

Don sits across from Betty at a restaurant, his watch visible above his clasped hands.

Season-one publicity photography shows Don’s Memovox at his cuff. This is a publicity still, not a frame from the pilot.

Hodinkee describes a replacement tuxedo-style dial on Don’s Memovox. BAMF Style distinguishes the pilot watch from a probable Rolex Cellini-style prop used later in season one. The similar black-and-white dials can conceal a change of watch. (Hodinkee, BAMF Style)

Don holds his hands together in front of his face, showing a dark-edged watch dial.

The black-and-white dial associated with the probable Cellini-style prop. Its exact reference remains unresolved.

Montres de Luxe identifies a gold Reverso in seasons two and three, without an exact reference. The catalog associates it with a Reverso Classique page describing the later 250.8.86. Until that execution is identified in the scene, the link cannot prove a 1990s watch appeared in a 1960s setting. (Montres de Luxe)

Don reclines on a bed reading a book, a rectangular watch at his left cuff.

The gold rectangular Reverso on Don’s wrist. This frame does not establish the later reference described on the linked catalog page.

The Explorer 1016 was made with different dial printing and movements over its long production run. Don’s exact dial generation remains unresolved, so the reference alone cannot settle whether every visible detail fits the episode’s year.

Don sits beside Roger at a table, with a steel bracelet watch visible at his left cuff.

Don’s steel Explorer in season four. Dating the precise dial generation requires more detail than this frame resolves.

The Omega: a brief for 1966

For season five, property master Ellen Freund asked Derek Dier for a 1966 watch. In Felix Scholz’s 2012 account, Dier recalls that Rolex was the initial preference; he proposed a Seamaster De Ville because it looked more distinctly of the decade. (Hodinkee’s supplier account)

Christie’s identifies the screen-used watch as reference 166.020, with caliber 560, and dates it approximately to 1960. The supplier account instead describes a 1966 brief. The catalog’s generic 562/565 movement discussion also differs from the auction’s description of the prop; neither discrepancy is resolved here. (Christie’s)

Don’s black crosshair dial was altered for filming, so an original 166.020 may look different.

The Movado in “The Doorway”

Don stands beside a bride, groom and officiant at a wedding on the beach.

Don at the beach wedding in “The Doorway,” the Hawaii episode in which he wears the Movado. This photograph supplies episode context rather than a watch identification. (Source)

In “The Doorway,” Don changes to a gold-capped Movado Bumper while his usual Omega is temporarily out of commission. BAMF Style attributes the identification to Dier and Freund. The change happens within the season-six opener, rather than marking an entirely new season’s watch. (BAMF Style)

Don raises a glass at a restaurant; his other wrist carries a gold-toned watch.

The gold-toned Movado in the Hawaii sequence of “The Doorway,” while Don’s Omega is out of commission.

Sources